About Me

Welcome to Heart and Copy

I’m Jose, a teacher turned copywriter who believes persuasive words should still feel personal. You know, from the heart. 
With over 25 years of experience in education and a heart for clarity, I help purpose-driven brands communicate with meaning. 

Who Am I

🔹 Educator at Heart

I spent over two decades teaching physics and chemistry — learning how people think, decide, and act.

🔹 Copywriter by Calling

Now I help brands craft clear, compelling messages that feel human and drive real results.

🔹 Faith-Driven

I write with heart, pray over launches, and believe business can be a force for good.

🔹 Family-Focused

Husband, dad of three, and cheered on by a crew who believes in what I do.

My Mission

To help good people with good ideas get heard — through copy that connects, converts, and reflects their values.

What I Do

  • Email sequences
  • Copywriting
  • Audit and optimize existing emails
  • Messaging strategy sessions
  • Social Media
  • Ongoing copy

Why Work With Me?

Because you’re not just looking for copy. If you were, I am not your guy. You’re looking for clarity, connection, and someone who gets what you’re trying to build. 

I bring more than words to the table. With a teacher’s mind, a copywriter’s precision, and a heart rooted in purpose, I help you say what matters. 

Copy that converts and feels true to you and to your audience. 

Deadlines met, communications clear, and zero fluff. 

We want to resonate and persuade, not manipulate. 

I will make your mission my mission.