Services
I also provide a wide range of Copywriting Services
I understand that a business needs words that do more than simply fill space.
Whether you need a full email sequene, a quick audit, a landing page, or a fresh pair of eyes on your messaging, I’m here to help you communicate with clarity and purpose.
How can I help you?
I’m going to make it my purpose to meet you where you are. Here’s how I can help your business flourish.
Email Strategy & Setup
Ongoing Email Campaigns
Website & Landing Page Copy
Nurture Sequences
Lead Magnet Creation
Landing Page Copywriting
And a whole lot more...Let's talk.
Frequently Asked Questions
1. What does a welcome sequence include?
A welcome sequence is typically 5-7 emails sent over 10-14 days to new subscribers or trial users. It introduces your brand, delivers on whatever lead magnet or promise got them to sign up, builds trust through value, and guides them toward a specific next step (booking a demo, upgrading, etc.). I write the strategy, email copy, subject lines, and CTA structure, plus notes on timing and segmentation triggers.
2. How long does an email audit take?
Most audits take 3-5 business days. I review your existing flows, open/click rates, deliverability signals, and sequence logic, then deliver a prioritized report with specific rewrites and recommendations. You’ll know exactly what’s leaking revenue and what to fix first.
3. Do you work with companies outside EdTech?
EdTech SaaS is my specialty because I’ve spent 25 years in education and understand how teachers, administrators, and L&D buyers think. That said, I’ve worked with SaaS companies in adjacent spaces. If your product serves educators, trainers, or knowledge workers, we’re probably a fit.
4. What's your process for cold outreach sequences?
I start by researching your ICP and the problem your product solves for them. Then I write a 3-5 email sequence that leads with relevance (not pitch), references real pain points, and earns a reply. Every email has a clear hypothesis we can test. I also provide send cadence, subject line variants, and segmentation guidance.
5. How much does email copywriting cost?
A 7-email welcome sequence starts around $1,000. Email audits, cold outreach sequences, and nurture campaigns are scoped individually based on complexity. I’ll give you a fixed quote after a discovery call so there are no surprises.
6. What results can I expect from a welcome sequence?
A well-built welcome sequence typically improves trial-to-paid conversion by 15-30% compared to a single onboarding email or no sequence at all. The exact lift depends on your current baseline, list quality, and product. I optimize for reply rates, click-throughs, and downstream activation, not just opens.
7. Do you write in-app copy or just email?
Yes. Beyond email, I write in-app onboarding flows, tooltip sequences, notification copy, and upgrade prompts. If it’s lifecycle copy that moves a user from sign-up to activation to expansion, it’s in my wheelhouse.
8. What's the difference between a nurture sequence and a sales sequence?
A nurture sequence builds trust over time with educational, value-first content. It keeps you top of mind until the prospect is ready. A sales sequence has a specific conversion goal and a deadline (launching a feature, ending a trial, running a promo). Most EdTech companies need both, triggered at different lifecycle stages.
9. How do you handle revisions?
Every project includes one round of revisions baked into the price. In practice, because I ask detailed questions upfront and share my strategic rationale with each draft, most clients need minimal changes. Additional revision rounds can be added if needed.
10. How quickly can you deliver?
A standard welcome sequence takes about 5 business days from kickoff to final copy. Shorter sequences or audits can be faster. Rush delivery is available for an additional fee. I’ll confirm your timeline before we start so there’s no guesswork.
